The success of the Green Bay Packers has been a green and gold mine for local retailer Sconnie Nation, which has made fans of the very players they feature. The Madison-based outfitter has sold 3,000 Packers shirts since the team beat the Bears in the NFC Championship game on Jan. 23.
?We?re getting a much bigger boost from the Super Bowl than we did for the Rose Bowl,? company co-founder Troy Vosseller said. Sconnie Nation was founded in 2004 by Vosseller and Ben Feitchner while they were students at UW-Madison. The apparel and products all have Wisconsin themes.