Doug Welshinger was sitting at home last Saturday flipping through his TV channels when he stumbled upon the Wisconsin-Indiana football game.
“I was thinking I was watching ESPN, and I just suddenly noticed that this was the Big Ten Network,” said Welshinger, who owns the Grumpy Troll Brewpub in Mount Horeb. “So I called down to the (Grumpy Troll) and our assistant manager said someone already came in and told us we had it and we had a small crowd watching.”
Quoted: UW-Madison professor of telecommunications Barry Orton