The UW athletic department is self-funded. The athletic department operating budget does not receive state aid. During the 2010-2011 academic year, the athletic department revenues were $81.7 million. The largest chunk, $27.3 million, was ticket sales, and its share of Big Ten Conference revenue was $23.3 million. Other revenue is derived from private and corporate gifts, $13.8 million, and concessions, $6.8 million. The athletic department?s revenue covers salaries, operating expenses, and athlete scholarships.During recent years, returns on investments have been twofold. UW teams have been very successful on the field. On-field success leads to more merchandise sales, more paid attendance, and more television and postseason revenue. Businesses throughout the state, including bars, restaurants and clothing stores, benefit from UW athletics.
According to an April 2011 study by NorthStar Economics Inc., the UW athletic department has a total economic impact of nearly $1 billion on the state of Wisconsin. The NorthStar study revealed 8,853 jobs were created and supported, and nearly $53 million of tax revenue was generated by the athletic department.The last line of a popular song played at UW sports games is, ?When you say Wisconsin, you?ve said it all.? The self-funded athletic department might not literally do it all; however, it has a significant impact on the state?s economy, without costing taxpayers a dime.