The number of alcohol unit sales at Badgers games at Camp Randall Stadium in 2025 fell 21% compared to the first year of availability at general concession stands in 2024.
That decrease was slightly more than the 20% falloff in the number of fans in the venue between the two seasons. Records obtained through public records requests showed there were slightly fewer alcoholic beverage units sold per ticket scanned in 2025 than in 2024.