As the University of Wisconsin athletic department continues to seek additional revenue streams, it was only a matter of time before it looked at its season ticket prices for men’s basketball.
On June 30, UW started its ticket campaign for the upcoming season. In the process, the athletic department announced a two-year plan to raise ticket prices for 65% of its season ticket locations. The increases will be rolled out for the 2025-26 and 26-27 seasons.