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Tom Oates: It would pay for UW to think about fans

It was one little line buried at the bottom of the University of Wisconsin men?s basketball box score, but it stood out even more than Jordan Taylor?s 10 assists or UW-Green Bay?s 32.1 percent shooting. Attendance: 17,076. It had been 143 games, dating back to 2003, since the attendance total at a Badgers home game was anything but 17,230, which is the Kohl Center?s official capacity for basketball.

….Whatever the reason, UW is finding it harder to sell tickets. And while there’s nothing UW can do about the economy, athletic department officials would be wise to start treating the paying customers with more respect because, ultimately, they’re the ones carrying the wallets.