Wisconsin football fans listening to games on the radio this fall will hear few, if any, beer ads for the first time in years.
The university has ended long-standing sponsorship agreements with MillerCoors and Anheuser-Busch InBev for advertising during Badgers sports broadcasts. The deals, which brought the university about $425,000 per year, were not renewed after a campus committee recommended doing away with them as part of its fight against binge drinking.