MADISON, Wis. — Two entities synonymous with Wisconsin will continue their partnership through 2013.
The University of Wisconsin-Madison’s Athletics Department is extending its marketing deal with Culver’s restaurants and will allow the restaurant to continue product giveaways and special events like Punt, Pass and Kick, a youth football program.
The Prairie du Sac-based chain, which was founded in 1984, and the state’s largest university have had marketing deals for the past eight years.