With interest at an all-time high and its future looking bright, University of Wisconsin football has never been a hotter ticket.
John Jentz, UW associate athletic director for finance, figures fans would probably pay $50 per game, maybe more. He just doesn’t think they ought to pay that kind of money.
However, the athletic department is planning a $4 per-game hike in football season tickets for the 2007 season, a request outlined Tuesday during a presentation to the UW Athletic Board Finance Committee.