At a press conference on Monday, the University of Wisconsin – Madison announced it is joining a campaign called, “It’s on Us.” The program is a national campaign aimed at stopping sexual assault.
During the press conference, the university stated it would begin playing a video during this weekend’s homecoming football game against Purdue University that will highlight the “It’s on Us” campaign. UW’s athletic program will play a key role in getting the message out to student’s on campus.