In a move that would keep other health providers from advertising at Badgers athletic events, UW-Madison plans to enter into an exclusive sponsorship agreement with UW Health. Although details of the contract are not final, it would prevent other hospitals, clinics and health insurers from advertising at the Kohl Center, Camp Randall Stadium or on radio spots during Badgers games, said Justin Doherty, assistant athletic director for external relations.
Office of Strategic Communication