While some universities have viewed Facebook.com with suspicion, the University of Wisconsin athletic department is using the popular social networking site as a tool to grow its student fan base.
The department has set up a profile page for Bucky Badger, and uses the site to post news — like information about the upcoming Outback Bowl — and pictures from various sporting events. For those who link to “UW Badgers” as a friend, they can occasionally score free tickets to some games, like Friday’s UW women’s basketball game at the Kohl center.