Prices might be going up elsewhere but it costs the same to buy a beer at Camp Randall Stadium this season as it did in 2024.
Cans of Coors Light, Varsity Golden Ale, Modelo and other beers were priced at $11.99 when the University of Wisconsin football team opened the 2025 season Thursday night. Other alcoholic beverages like Blue Moon, Ninja Dust and Nutrl were listed at $12.49.