Name and likeness of college athletes
The bill, if signed into law, would formalize rules around name, image and likeness opportunities for college athletes in the state while providing taxpayer funding for athletic facility maintenance.
UW-Madison, the one power-conference athletic department in the University of Wisconsin System, would receive $14.6 million of taxpayer money annually for debt service for maintaining its athletic facilities. UW-Milwaukee would receive $200,000 for debt service and maintenance for the Klotsche Center, and UW-Green Bay would receive $200,000 for debt service for its athletic facilities.