The connection between the University of Wisconsin-Green Bay and the iconic N.F.L. franchise it shares a city with goes back to the 1960s. As the story goes, Vince Lombardi, the legendary Packers coach, advised the university?s first chancellor, Edward W. Weidner, to make men?s soccer the signature athletic program rather than football, in part to avoid competing with the Packers for community attention.
Office of Strategic Communication