Skip to main content

Author: knutson4

Taste it, you’ll like it: Assaying the impact of in-store product sampling

Phys.org

Noted: In “An Assessment of When, Where and Under What Conditions In-Store Sampling is Most Effective,” the three authors – Sandeep R. Chandakula of Singapore Management University, Jeffrey P. Dotson of Brigham Young University, and Qing Liu of University of Wisconsin-Madison – find that sampling has both an immediate, if short-term, effect and a sustained impact on sales, but that the impact varies according to the size of the conducting the event. They also found that repeated sampling for a single product produces increased returns and that sampling tends to expand a category rather than purely substitute for another product.

One for me, one for you: “Companionizing” makes gift more special

Isthmus

According to research out of the University of Wisconsin School of Business, buying the same thing for yourself makes the gift even more special to the recipient. There’s even a name for it: companionizing.

“Recipients end up liking the gift more because it’s shared,” says Evan Polman, a UW marketing professor, who conducted the research with Sam Maglio, a marketing professor at the University of Toronto Scarborough. They published the results of their study in July in the Personality and Social Psychology Bulletin.

Bill puts UW’s ob-gyn program at risk

Milwaukee Journal Sentinel

If you are a woman living in Wisconsin, you probably don’t think much about how your obstetrics/gynecology physician was trained; you just expect that he or she has completed a rigorous educational program in med school and then in residency training.

Sexual Harassment On College Campuses

Wisconsin Public Radio

The Department of Urban and Regional Planning at UW-Madison got a lot of attention over the weekend. The Wisconsin State Journal published an article about the department’s struggle with sexual harassment surrounding one prominent professor, Harvey Jacobs. The article says Jacobs’ alleged conduct had long been known in the so-called “whisper network” of women in the department. A survey on sexual misconduct at UW-Madison in 2015 revealed that about half of the responding female graduate students had experienced sexual harassment during their time at the university. About one in five of those who experienced harassment said a faculty member was responsible for the misconduct. We talk to an expert about sexual harassment on college campuses.

Groundbreakings: College science building, business school, learning commons

University Business

Noted: Three floors of the existing Grainger House will become a vertically connected education space. Set for completion in spring 2018, the $11 million project will include a new computer lab, business library, and finance and analytics lab. The Commons will also contain the Business Learning Center’s five classrooms with wireless displays.

UW-Madison selected design firm Potter Lawson (Madison), and MSR Design (Minneapolis) is serving as consultant and partner. Miron Construction (Neenah, Wisconsin) is handling construction.

Fantastic illustrations in more ways than one

Wisconsin State Journal

When does a picture from a pulp magazine deserve a spot in a museum alongside exquisite fine art? Maybe when it takes the viewer into another world with its rich composition, beautiful technique and evocative detail. Such are many works in “Fantastic Illustration from the Korshak Collection,” an exhibition on view at the Chazen Museum of Art through Feb. 4.

Community leaders identify isolation as a major challenge for African-American elders

Capital Times

Noted: The Urban League has put on an IT Academy for seniors the last few years in partnership with UW-Madison Continuing Studies. Anthony got the idea after giving his mom an iPad and watching her connect to friends and family members on social media. (So much so that her grandkids blocked her on Facebook, he joked.) The Urban League also takes senior trips to American Players Theater, with golf carts available to transport patrons up the long hill to the stage.

Union connects students, staff, visitors

The Wisconsin Union, often referred to as “the heart and soul” of the University of Wisconsin-Madison, has enhanced the lives of members and visitors since it was founded in 1907. Since 1928, when the doors to Memorial Union opened, the Wisconsin Union has served as the living room of the UW-Madison campus. It employs 250 full-time and 1,400 part-time staff. At both Memorial Union and Union South, the union connects students, faculty, staff, members and visitors through shared cultural, social and recreational events and experiences.

Black Friday offers a wide-range of shopping experiences

Wisconsin State Journal

Quoted: “Consumer confidence is a big deal during the holidays, so Madison will probably do a little bit better than the national average,” said Jerry O’Brien, executive director of the Kohl’s Center for Retailing at UW-Madison. “It’s apparent that some people like shopping on Thanksgiving. We may have hit that balance, but the (stores) that are closing (on Thanksgiving) have had some good responses, too.”

Hoping for an expensive holiday gift? You may be disappointed

USA Today

Quoted: “I think it’s encouraging, because although we might usually think that the more expensive the gift, the better it is, that’s often not the case,” University of Wisconsin marketing professor Evan Polman told CreditCards.com. “As a recipient, you’re usually just as happy to receive an expensive gift as you are an inexpensive gift. There is some truth to ‘It’s the thought that counts.’ “

Shortage of mental health care providers hits crisis point just as more teens seek help

Milwaukee Journal Sentinel

Noted: A Journal Sentinel analysis of 2016 workforce data found that Wisconsin is worse than most states in its per-capita workforce of all types of mental health professionals: nurses, counselors, social workers, psychologists and psychiatrists. Data were compiled by researchers at County Health Rankings & Roadmaps based at UW-Madison.

Can math be used to predict an outbreak?

Milwaukee Journal Sentinel

Quoted: “I would say that algorithms and mathematical modeling are fairly pervasive and ubiquitous, from the time someone wakes up in the morning until the end of the day,” said Anthony Gitter, an assistant professor in the department of biostatistics and medical informatics at the University of Wisconsin-Madison.

Crohn’s Disease Causes: Is Fungus a Factor?

Everyday Health

Noted: David Andes, MD, the chief of the division of infectious diseases at the University of Wisconsin School of Medicine and Public Health in Madison, says the term he likes for this imbalance is “dysbiosis.” “It’s not that there weren’t fungi there before, but now there are different fungi and different bacteria, in different proportions,” Dr. Andes says. “And when they experimentally combined the fungi and bacteria they found in patients with Crohn’s disease, they provoked inflammation, which may contribute to the disease process in Crohn’s.”

A budding blend: real estate and marijuana

Sarasota Herald-Tribune

Noted: A second study, from the University of Wisconsin School of Business and economics researchers from two additional universities, focused on property values in Denver and found that homes near retail cannabis outlets — within just 0.1 miles — gained 8.4 percent more in value than houses just steps further away, from 0.1 to 0.25 miles. That big increase amounted to almost $27,000 for an average house.

Profit and Loss: Why Some Industries Fare Better Than Others

NerdWallet

Quoted: For example, in the death care services industry (10.8% profit margin), which includes businesses such as funeral homes and crematories, price wars are less intense because customers make decisions more quickly based on emotions and are less likely to shop around, says Dan Olszewski, director at the Weinert Center for Entrepreneurship at the Wisconsin School of Business.