Biotechnology, pharmaceuticals, water technology and university research are all promising segments of the Wisconsin economy — and all need a special ingredient to stay in business:
Water that is so ultra-purified and sterile that it will never exist in nature and humans are not even advised to drink it. In 2003, it moved into a larger headquarters in Madison as it began to build water treatment reactors for the fast-growing companies related to biosciences, genomes, stem cells and drug manufacturing. It installed the ultrapure water infrastructure inside the city’s Wisconsin Institutes of Discovery, the massive University of Wisconsin-Madison research facility.