….In the garment industry, Steve & Barry’s fits into an emerging category of “extreme-value retailers who go to off-the-beaten-track marketplaces like Madagascar where they can really get tremendous deals,” said Lois Huff of Retail Forward, a consulting firm in Columbus, Ohio.
They cater to tightfisted customers “looking for something that’s ‘good enough’ – decent quality at a great price,” Huff said. “There’s a huge shift in many consumers toward that kind of a mind-set.”