Milwaukee is developing a reputation as a leader in freshwater research and technology. The Chronicle of Higher Education is the latest publication to take note. An article posted over the weekend states Lake Michigan is not “just a pretty backdrop and source of recreation here but a strong economic driver, with more than 130 water-technology-related businesses in the region bringing in $10.5-billion annually in revenue.” That number is huge. UW-Madison, for example, is one of the leading research institutions on the planet, and it brings in only a fraction of that — approximately $1 billion per year — in research dollars.
Office of Strategic Communication