The new specialist degrees, however, have been designed from the ground up to be directly relevant to a particular business sector or industry.
One high-profile example is the MBA offerings at the University of Wisconsin’s Madison School of Business. Students entering the school’s course can choose from one of 14 different areas of specialisation. Areas range from arts administration and marketing research to supply chain management and real estate.
School dean, Michael Knetter, says the school has made a conscious effort to appeal to students who have a clear career objective.