This eight-part series concludes appropriately with the biggest idea of all eight opportunities: to advance the region as a knowledge and convening center connecting, translating and integrating ideas to help regional and state businesses advance and compete globally. If you are thinking that this is already happening, you are right. The big idea here is to recognize this knowledge and convening role as an export product in itself and to take it to the next level. We are recognized around the world as an R&D center led not only by UW-Madison and WARF, but also by the expanded UW System that includes the two-year campuses and the county-based UW Extension, our outstanding technical colleges and private colleges, and many leading private sector technology businesses.