Madison, Wis. – The stock slide on Wall Street, the fallout in the housing market, and the surge in oil prices earlier this year painted a gloomy outlook – even possible recession – for 2008, but the outlook in Dane County is considerably brighter, especially the technology sector, according to the fifth annual First Business Bank Economic Survey of Dane County.
The survey, conducted by the A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison School of Business, queried 544 businesses between September and November of 2007. The survey was sent to CEOs, CFOs, presidents or owners of Dane County businesses with five or more employees.