THE DAY before Jennifer Connor was officially going to enter the mustard business, her partner put her in a pickle.
At the time – 2004 – Connor was in Chicago, back from Hollywood, looking to buy a mustard line named for a longtime Madison retail clothier.
….Connor was a UW-Madison freshman eating a cheeseburger at Stillwater’s on State Street when she had her first heavenly bite of Rendall’s mustard. Talking to Connor, you soon learn she does not suffer from an enthusiasm deficit – especially when it comes to Rendall’s mustard.