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Doug Moe: Pizza Pit ad still an icon of other snowiest winter

DICK ZILLMAN doesn’t like winter, which is odd when you consider the role played in his considerable success by the two snowiest winters in Madison history.

This winter — later this month — Zillman will receive the Madison Advertising Federation’s Silver Medal Award for career achievement. It’s a fitting tribute to one of Madison’s more creative and enduring advertising minds.

It was another brutal winter that helped put him on the map.