Noted: Managing director Dan Reed says AFV is also heavily involved in the local entrepreneurial community. AFV is a sponsor of gener8tor, the new StartingBlock initiative, the Wisconsin Technology Council, the Weinert Center for Entrepreneurship and the University of Wisconsin–Madison. In fact, American Family Insurance just pledged $40 million to the university over the next ten years. “We aspire to be a leader in providing ‘proactive protection’ to customers and communities, seeking and supporting innovations that inspire and help them,” says Reed.