Q: What is the financial education center at UW-Madison that you’re helping to develop?
A: We’re still working on the mission of it, but it’s very much in concept form. It’s research and outreach. It’s yet another avenue to get consumer education into people’s hands and to help people with the behavior change of that. We all know that working out is really good for us, but actually getting to the gym is the next leap and there’s a disconnect in the same way with financial services. We all know we would be better off in the future by saving money but doing it is a whole other aspect.