This year, 90 percent of a record 1.4 million graduating college students won’t have a job lined up upon graduation, according to a recent MonsterTrak survey.
Bob Klein, a UW-Madison graduate, is hoping to change that daunting statistic by teaching college students how to better market themselves. Klein is the founder of FirstJob, Inc. a company that teaches students to think of themselves as an exciting product being introduced to the world.