LAKE GENEVA — Stem cell researcher Jamie Thomson, conservationist Aldo Leopold, flamboyant Liberace. Visionary architecture, below-zero tailgating, cheese curds that squeak. House on the Rock, Taliesin, Harley.
Wisconsin is a place where you can feel free to be yourself and express yourself. This is the conclusion of a five-month branding project undertaken by the state Department of Tourism and announced Tuesday night by Gov. Jim Doyle at the annual Governor’s Conference on Tourism.