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Madison energy drink company amps up campaign for Flatt Cola

The small orange, black and white can touts world domination.For now, Madison entrepreneurs Dave Kruse and Paul Pucci would be happy just adding a few more convenience stores to sell the energy drink theyâ??ve created and dubbed Flatt Cola. The UW-Madison business school graduates are also trying to attract more investors to their fledgling company so they can increase the marketing campaign that includes â??Everyday World Domination,â? and purchase more cans for another batch of the high-octane drink.