Noted: Fetch Rewards has an app that makes grocery shopping easier. It was founded in 2013 by Wes Schroll, who was a University of Wisconsin-Madison student at the time
SmartUQ provides a faster way to do complex computer simulations with its analytics software, which helps companies reduce the complexity, time and cost of design cycles. It was formed in 2014 by Peter Qian, a statistics professor at the University of Wisconsin-Madison.