Dear Editor: Thank you for the recent article exploring the economic impact of the Halloween Freakfest event.
The article mentioned a downtown Madison market analysis study by the UW-Extension suggesting that Halloween does not bring in as much revenue for downtown businesses as do other events. However, the article reported that the data came only from downtown bars. Rather, the data came from a comprehensive survey of retail, service, restaurant and entertainment businesses — from clothing boutiques to shoe stores, gift shops, galleries, cafes, restaurants, banks, salons, pharmacies, specialty food shops, and arts and entertainment organizations.