Ask Guri Sohi why Microsoft, the world’s largest computer software company, is opening a lab on West Main Street, and the chair of the UW-Madison computer science department slowly shakes his head from side to side as a wry grin creases across his face.
To him, the answer is obvious.
“The high-tech companies don’t go where all the different incentives are,” Sohi states matter-of-factly. “They go where the talent and the brains are. And that’s why Microsoft is coming here.”