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New effort aims to spur innovation

State officials have announced a new initiative that would reward innovative ideas tailored to the needs of specific Wisconsin companies.

Under the Wisconsin Idea-Link program, the Wisconsin Entrepreneurs’ Network – through funding from the state Department of Commerce – would provide competitive grants of up to $10,000 for evaluation and marketing costs for a maximum of 10 projects. Companies would provide additional prize money as incentive for entrepreneurs and others to develop solutions to specific challenges.

Debra Malewicki, WEN interim director, said Wisconsin Idea-Link is an attempt to draw large corporations into WEN activities.