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Professors take expertise to marketplace

Inspired by his solution for one of the computer industryâ??s biggest problems, University of Wisconsin-Madison professor Guri Sohi decided to pursue a strategy thatâ??s gaining popularity in Wisconsinâ??s academic circles: starting a company.

Itâ??s not up and running yet, but Sohi says heâ??s deep into the details of a developing a business plan for the firm.”Iâ??m very excited about the technology we have. It goes counter to four decades of thinking,” said Sohi, a computer science professor and former head of the schoolâ??s computer sciences department.

Judging from the numbers, you might think there arenâ??t a lot of Guri Sohis in Wisconsin.Professors at UW-Madison – the stateâ??s biggest research engine – started just six companies in fiscal 2008, according to the recently released Association of University Technology Managers survey of licensing activity.