BrainReactions provides teams of trained, Generation Y idea-makers who are professionals in structured brainstorming sessions that on average provide 700 ideas per two-hour session, or an idea every 15 seconds.
The company, which is self-financed and currently running off its earnings, employs 10 people and names Bank of America, BMW and the U.S. Peace Corps as clients. The company was founded in 2004 by Anand Chhatpar, himself of Generation Y, who started the company in his senior year at the University of Wisconsin-Madison.