Can?t afford a celebrity endorsement? Consider buying rights to a fraction of a famous face and morphing it, imperceptibly, with a stock photo. That face, too, can be potent. Working?in this instance?before the Tiger Woods scandal broke, two marketing researchers at the University of Wisconsin blended the superstar golfer?s face with that of another male, with Woods? face constituting 35% of the final image.
Office of Strategic Communication