Both the UW-System and high-tech manufacturing companies in Southern Wisconsin need to do a better job at promoting themselves. That was a common theme at recent panel at a UW-Madison conference on university-business partnerships. Mike Andrew, a global affairs director at Johnson Controls, said UW schools have ?an excellent reputation? for research. However, he still encounters people outside Wisconsin who believe ?if it?s worth happening, it?s only happening at MIT or Berkeley.?
Office of Strategic Communication