Dozens of entrepreneurial University of Wisconsin-Madison students took part in a 100-hour “Wiscontrepreneur” challenge.
The contest required teams to use materials from the UW Swap shop — the campus store selling surplus equipment — to create a valuable, innovative or socially beneficial product.
“I think you learned a little bit about what it might take to be an entrepreneur. I hope some of you are invigorated with that spirit and are ready to take the plunge and do something with this,” Doug Bradley, of the UW-Madison Office of Corporate Relations, said to the participants.