When Nate Lustig lost the lottery for student-section Badger football tickets in 2005, he turned to a year-old online business called ExchangeHut.com to buy seats for campus athletic events at market-rate prices.
Within a year, Lustig and friends John Tucker and Corey Capasso bought the company for $6,000 from founder Matt Stamerjohn, who was graduating from UW-Madison.