A University of Wisconsin-Madison study has found that increasing the amount of women-owned businesses in Wisconsin could be an economic growth and development opportunity.
As of 2011 in Wisconsin, women owned or managed more than 80,000 businesses, employed over 550,000 workers and earned $45 billion in sales, according to the study’s authors, Tessa Conroy and Steven Deller. However, there is a significant lack of women-owned businesses in Wisconsin compared with those owned by men.