LONDON, England (CNN) — It is a common way for business schools to secure their future: In exchange for a substantial bequest from a former student or other benefactor the school is re-named in their honor.
Big checks were written — but the Wisconsin School’s donors did not want a name change.
However, in a unique twist to this practice, the Wisconsin School of Business has just been given $85 million by a group of alumni on one condition — it keeps its name exactly the same.