Growing criticism could cut off access to prime market. Every marketer has its sweet spot. That’s the age group where brand preferences begin forming for their product. For fast-food giants, it’s the Happy Meal set. For soft-drink makers, it’s preteens. For beer kingpins ââ?¬â? and, increasingly, wine and liquor producers ââ?¬â? it’s the college crowd.
Office of Strategic Communication