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Anti-smoking effort targets college-age women (WRN)

Statistics show the only group whose smoking rates are increasing is college-age women. Now there’s an effort to reverse that trend at U-W Madison.

Bucky wants you to quit smoking. Liz Ledvina of the “Kick Your Butt” campaign says they’re putting on an event Tuesday on Library Mall, targeted toward college women. Ledvina says the U-W Cancer Center and University Health Services are working with them on the campaign, and Tuesday’s event will encourage college age women to quit now. She calls the trend towards smoking by her peers a disturbing one.