Last semester, a man dressed as a FedEx employee burst into Kristopher Olds’ geography class, announcing he had a package for a student in the 70-person class.
It turned out he was no delivery man, but a marketer for the energy drink Red Bull â?? and the box was full of the product. Red Bull promoters hit up at least three classes across campus in a guerilla marketing campaign.
Although that scheme was unusually bold, college students are a prime target for such marketing techniques, experts say.
At UW-Madison, such solicitations are prohibited, unless the vendors get special permission from the university.