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Opinion: Despite deceiving pitch, Biddyâ??s initiative needed

Opening up yet another university e-mail, I was initially disappointed to find a hidden message from Chancellor Biddy Martinâ??weâ??re jacking up your tuition. They call it â??The Madison Initiative for Undergraduatesâ? when the initiative is to charge us more.

For obvious reasons, Martin does not want to frame her plan as what it isâ??an intentional tuition increase for students. There would be considerably more attentionâ??and outrageâ??if this idea were sold to us sans the glittery, wonderful-sounding name.

Despite the unnecessary marketing maneuver, this tuition hike will benefit every Badger.