WHITEWATER, Wis. – Nearly every college has some screwball who never seems to graduate, lingering year after year as classmates move on. And then there is Johnny Lechner.
In his 12th year of college here, Mr. Lechner has parlayed life as perpetual student into a lucrative personal brand. His genius for self-promotion might have earned him Phi Beta Kappa – if only it had been applied to his studies.