As part of its master plan to redevelop downtown Madison, WI, the University of Wisconsin, along with private businesses, has embarked on the 11-story, 1.1 million-sq.-ft. University Square Project. The project will consolidate several existing services and businesses at one location. The result is a private-public partnership between Executive Management Inc. of Madison and the University. The new $100 million complex will include 350 apartments, 250,000 sq. ft. of University health service offices (known as University Tower), 140,000 sq. ft. of retail space and 420 parking spaces.