Noted: At the University of Wisconsin, Madison, a pioneer in the bait bike movement, the police department saw a 40 percent drop in reported bike thefts on campus in 2008, its first year using the tactic. The police there also use social media, but mainly to put out the word about the bait bikes, not to shame the perpetrators by posting their photographs, said Marc Lovicott, a spokesman for the department. But he sounded impressed by the tactic. ?Interesting ? we haven?t gone that far,? he said, adding that they might.
Office of Strategic Communication