Even at age 19, University of Wisconsin-Madison students Ben Fiechtner and Troy Vosseller knew they had the entrepreneurial spirit. When an online student dating service and gasoline delivery failed to come to fruition, an apparel line donning the affectionate Wisconsin nickname “Sconnie” quickly developed into the business they’d dreamed of starting.
Sconnie Nation began in 2004 as a $600 investment yielding 100 T-shirts. When the shirts sold out in a week, Fiechtner and Vosseller knew they were on to something.