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Students line up to donate blood in Big Ten Challenge

UW-Madison students are said to bleed “Badger red” and now they have a chance to do so literally for a good cause.

The university is competing in the first-ever American Red Cross Big Ten Blood Drive Challenge, pitting all 11 Big Ten schools against each other to see which school can collect the most blood donations in one month.

The highlight of the UW-Madison effort is the annual Buckyâ??s Big Ten Blood Drive, a two-day affair on Tuesday and Wednesday.